October 31st, 2011
by step
It’s been interesting to observe how different shops organise their shelf space differently, even different branches of the same supermarket chain.
For instance, one Coles outlet in Brisbane has a large array of cage eggs at eye height, and their own brand free range eggs (which are actually very competitively priced) reside on the top shelf – with that, the store manager tells shoppers that they find that product less important. Curious, since it’s their own brand which I would presume gives them a bigger cut when sold. It’s also just pain awkward, shorter people just can’t reach that shelf, and even just grabbing a box and checking it for any broken items then potentially having to swap is a nuisance. Time for some ChookLoose PDFs there?
Contrarily, a Coles in a different suburb dedicates over half its shelf space to free range, and currently even has a promotion where and entire head-of-isle space is dedicated to the own brand free range eggs. So that’s a completely different approach by that store.
Category Uncategorized |
1 Comment » | Tagged coles, height, positioning, shelf, shops, space, supermarket
October 13th, 2011
by step
While the European Union is tightening its laws on cages for 2012 and banning them altogether in 2017, several large EU countries have already gone ahead and either already introduced the enhanced legislation locally up to 5 years ago, or are going straight for the complete ban in the near future.
In Australia, we don’t need to wait for legislation from above either. Most farms already offer free range, so us purchasing more is simply a clear market signal. This is the way change happens. Make your local shop sell out of free range – they’ll get the hint very quickly.
Category Uncategorized |
No Comments » | Tagged Australia, change, comparison, EU, europe, farms, legislation, market signal, shop, shops
October 10th, 2011
by step
Together we will make this happen. Why? Because it’s already been done elsewhere.
For instance… years ago already, consumers in The Netherlands started asking cafes, restaurants and supermarkets for free range – almost no shop there now sells cage eggs. It’s a similar story in Germany and other countries.
All this happened in a time well before online social networking, easy downloading, and good quality printers in most homes – so we really have it easy, right?
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No Comments » | Tagged difference, eggs, example, free range, Germany, The Netherlands
October 9th, 2011
by step
An Australian cage hen has to live in less space than an A4 sheet of paper. That doesn’t taste right! So let’s vote with our free feet and wallet: from now on, we buy only free range.
The ChookLoose PDFs are free to download, print, distribute and of course for kids to colour in! If you want to put some in a shop, do ask the manager for permission – many shops and supermarkets have already made it clear that they want to get rid of cage eggs, so this helps them achieve that goal.
This initiative has no broader agenda, profit motive or any affiliations.
Please join this very straightforward action, and spread the word to your friends via Twitter, Facebook and other means you have.
Category Uncategorized |
No Comments » | Tagged A4, Australia, battery, cage, chickens, colouring, egg, eggs, free range, hens, initiative, paper